Gina Dallison Coaching
A gentle, hope-filled website and a professionally edited podcast for a chronic illness coach.
Gina Dallison offers gentle, hope-filled transformational coaching for people living with chronic illness, drawing on her own experience of living with MS. She needed a website that feels as warm and honest as her coaching, and editing for her new podcast, Diagnosis Rewritten.
- 01Help people living with chronic illness find and trust Gina
- 02Make booking a free call simple
- 03Launch Diagnosis Rewritten professionally
A gentle, hope-filled website and a professionally edited podcast for a chronic illness coach.
Still working together today.
What we were asked to do.
Gina Dallison is a transformational coach for people living with chronic illness — and anyone who feels stuck. Living with MS herself for over nine years, she holds a Diploma in Transformational Coaching, is accredited by the Association for Coaching, and hosts the Diagnosis Rewritten podcast. She offers bespoke one-to-one coaching over Zoom — hour-long sessions with a recording and notes — from Rugby to clients across the UK and worldwide, and every journey starts with a free discovery call.
- Help people living with chronic illness find and trust Gina
- Make booking a free call simple
- Launch Diagnosis Rewritten professionally
At a glance.
The headline moves we made on this project.
- /01A calm, hope-filled website led by her message: 'A brighter world starts with you'
- /02Her lived experience and credentials made visible — 9+ years with MS, Diploma in Transformational Coaching, Association for Coaching accreditation
- /03Clear routes for the people she helps: chronic illness and feeling stuck, with a free call one click away
- /04Pages for coaching, her Map of Wellness, community, blog and the Diagnosis Rewritten podcast — with pricing stated plainly on the coaching page
- /05A contact page that meets people where they are: 'However you're feeling, you're welcome here', with a form and a free discovery call side by side
- /06Podcast editing for Diagnosis Rewritten — conversations with people questioning what they've been told about their diagnosis
Three phases, from listening to launch.
Every project starts with listening. The phases below are the shape this one took, and the shape yours would take too.
- 01Phase 1Discovery
Explored Gina's story, her coaching approach and the people she helps, so the site could speak to someone newly diagnosed as gently as she does.
- 02Phase 2Design & Build
Built a soft, natural design around her photography and her message, with credentials and lived experience front and centre.
- 03Phase 3Podcast
Edited episodes of Diagnosis Rewritten, helping launch a podcast that extends her coaching to a wider audience.
Where we started, and how we solved it.
Speaking to people who may be exhausted, frightened or newly diagnosed
Gentle, plain language and a calm visual identity with nothing overwhelming
Balancing lived experience with professional credibility
Credentials and lived experience shown together, so each strengthens the other
Launching a podcast alongside a new website
Podcast editing that lets Gina focus on the conversations
What changed.
We only list what we can stand behind. This partnership is still running, so the list keeps growing.
A website that reflects the warmth and honesty of her coaching
Her credentials and lived experience visible from the first screen
A professionally edited podcast extending her reach
A closer look.
Real screens from the finished work, not mock-ups. Open any of them full size.
Open full size
Open full size
Your website should do this job for you, too.
A therapy website is the moment a nervous person decides whether to get in touch. Everything in this project is how we build every site: calm design, plain language, booking a tap away, and pages mapped to the searches your clients actually make. That is true whether you are a solo practitioner, a group practice or a training provider.
Every project gets a senior eye from first call to launch. No account managers, no hand-offs.
About Psyche CreativeEach page targets the terms your ideal clients type, so the site brings enquiries rather than just receiving them.
Low-stimulus design, no pop-up pressure, accessible contrast, and every page reviewed against BACP, UKCP and HCPC guidance.
Hosting, backups, updates and small changes handled for you, so the site keeps pace with your practice.
- 1Discovery
A call to understand your practice, ideal clients, and the barriers stopping the right people getting in touch.
- 2Design & Build
We design and build with purpose — a calming visual identity, easy booking, and accessible content.
- 3Launch & Optimise
Test, refine, and track performance across devices and search before we go live.
- 4Support & Growth
Ongoing care — content, performance, and small improvements over time.
The things people ask after reading this.
Straight answers about the work, the timeline and what it would cost to do something similar.
Let's talk about your version of this.
A free 30-minute call: tell us what you need, and we'll tell you straight what it would take, and what it would cost. No pitch deck, no pressure.
- Founder-led, UK-based
- Reviewed against BACP, UKCP and HCPC guidance
- Clear, fixed packages with no surprise extras
- Most clients stay on for monthly support
- 3–5 page website designed around your practice
- Trauma-informed, mobile-first design
- Contact form and booking link integration
- Core SEO setup — page titles, meta descriptions, schema
Usually a reply within one working day.
