Psyche Creative — Connecting Humanity to Healing
Case studies/Social Media/Dr Button EMDR Training
Case study
Social MediaOngoing partnership

Dr Button EMDR Training

Three platforms, one steady voice: social media handled since October 2025.

Dr Button EMDR Training wanted a consistent, professional presence across Instagram, Facebook and TikTok to promote their EMDR training and events. Since October 2025 we've edited their raw video footage and created content that reaches qualified clinicians — without adding to an already full workload.

Dr Button EMDR Training — project by Psyche Creative
Client
Dr Button EMDR Training
Industry
EMDR Europe Accredited Training — Bristol, Cornwall & Devon
Duration
Since October 2025
Deliverables
Video editing · Content creation · Social media management · Event promotion
Oct 2025
Partnership began
3
Platforms managed
Ongoing
Monthly support
The short version
If you only read one part of this page.
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What they needed
  • 01Promote the EMDR training business and its events
  • 02Maintain a consistent presence across three platforms
  • 03Reach qualified clinicians with credible, professional content
What we delivered
Video editingContent creationSocial media managementEvent promotion
The outcome

Three platforms, one steady voice: social media handled since October 2025.

Still working together today.

The brief

What we were asked to do.

About Dr Button EMDR Training

Dr Button EMDR Training is run by Dr Alexandra Button, a Chartered Clinical Psychologist and EMDR Europe accredited trainer. She delivers seven-day EMDR Europe accredited training, in person and online, across Bristol, Cornwall and South Devon, in small groups of no more than twelve delegates per trainer.

Objectives
  • Promote the EMDR training business and its events
  • Maintain a consistent presence across three platforms
  • Reach qualified clinicians with credible, professional content
Project highlights

At a glance.

The headline moves we made on this project.

  • /01Video editing turning raw footage into polished social content
  • /02Content created for Instagram, Facebook and TikTok
  • /03Promotion of EMDR training courses and events
  • /04Consistent presence building awareness among qualified clinicians
  • /05Social media taken off the team's plate since October 2025
The approach

Three phases, from listening to launch.

Every project starts with listening. The phases below are the shape this one took, and the shape yours would take too.

  1. 01Phase 1
    Discovery

    Understood the training business, its events, and the qualified-clinician audience across Instagram, Facebook and TikTok.

  2. 02Phase 2
    Editing & Content

    Edited existing raw video footage and created supporting content tailored to each platform.

  3. 03Phase 3
    Ongoing Promotion

    Kept a steady stream of content promoting courses and events, refining based on what resonates.

Challenges & solutions

Where we started, and how we solved it.

01

Raw video footage that needed editing into engaging social content

01

Edited raw footage into polished, platform-ready video content

02

Multiple platforms — Instagram, Facebook and TikTok — to keep active

02

Created and managed content across Instagram, Facebook and TikTok

03

Needed to promote training and events without a hard-sell tone

03

Timed content to promote courses and events as they came up

Results & impact

What changed.

We only list what we can stand behind. This partnership is still running, so the list keeps growing.

A consistent, professionally managed presence across Instagram, Facebook and TikTok

Polished video content promoting training and events

An ongoing partnership since October 2025

On location

Filming an accredited training day.

Rather than working only from footage sent over afterwards, we now film the training days themselves — capturing teaching, practicals and pieces to camera in one visit, then cutting them into course content and short-form social.

Filming Dr Button presenting to camera on a gimbal-mounted phone with a wireless microphone
Recording a piece to camera between sessions.
Adam Watters operating a gimbal-stabilised phone during a Dr Button EMDR training day
Lightweight kit that doesn't dominate the room.
Delegates with notebooks during an accredited EMDR training day, filmed from the back of the room
Capturing the teaching itself, from the back of the room.
In the client's words

“Adam has been organising several of my social media platforms for a while now. He is very easy to work with, quick and efficient in his turnaround of tasks and takes all the social media stress away from me! Adam seems to always understand what I need, even when I don't, and he always comes up with the goods. His rates are very reasonable and he is very personable and professional. I have recommended him to several of my colleagues.”

DB
Dr Button EMDR Training
Accredited EMDR Trainer & Consultant
For your practice

Consistent, credible social media without it living in your head.

Most therapists know they should post and dread doing it. What you see in this project is our standing arrangement: we learn your voice and your ethical boundaries, plan a month at a time, produce the content, and you approve it. You stay the clinician; we stay the people who make it happen every week.

Adam Watters, founder of Psyche Creative
Led by Adam Watters, founder

Every project gets a senior eye from first call to launch. No account managers, no hand-offs.

About Psyche Creative
/01
Ethics first

Every post is written to BACP, UKCP and HCPC guidance: no testimonials from clients, no promises, nothing that trades on distress.

/02
A rhythm you can rely on

Agreed cadence, scheduled in advance, with a monthly plan you sign off before anything goes live.

/03
Video and graphics included

Short-form video, carousels and stories designed to your brand, so your feed looks like one practice, not a scrapbook.

How your project would run
4 steps, the same ones used here
  1. 1
    Discovery

    We map your audience, ethics and tone of voice — what you'll talk about, and what you won't.

  2. 2
    Strategy & Planning

    Monthly content plan, content pillars and creative direction aligned to your practice and goals.

  3. 3
    Creation & Scheduling

    Graphics, captions and short-form video produced and scheduled — approved by you each month.

  4. 4
    Review & Refine

    We analyse performance and refine the plan as we go. Small, honest improvements every month.

Questions about this project

The things people ask after reading this.

Straight answers about the work, the timeline and what it would cost to do something similar.

Want something similar?

Let's talk about your version of this.

A free 30-minute call: tell us what you need, and we'll tell you straight what it would take, and what it would cost. No pitch deck, no pressure.

  • Founder-led, UK-based
  • Reviewed against BACP, UKCP and HCPC guidance
  • Clear, fixed packages with no surprise extras
  • Most clients stay on for monthly support
Social Media
Lite package
From £140/month
  • 1 reel and 1 static post every week
  • Up to 3 platforms managed
  • Captions, hashtags and scheduling handled
  • Monthly content calendar for your approval
See every social media package →

Usually a reply within one working day.

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