LinkedIn Banner for Therapists (and Every Other Social Media Banner Size)

What size is a LinkedIn banner for therapists?

At the time of writing (October 2026), a LinkedIn personal profile banner is 1584 x 396 px (a 4:1 ratio). LinkedIn company pages use a different, narrower cover image at 1128 x 191 px. If you have both — a personal profile and a page for your practice or training company — you'll need two versions.

The LinkedIn profile photo overlaps the bottom-left of the personal banner, and on mobile the banner is cropped more tightly. Keep your text and logo in the centre-right of the image, with the left third reserved for background only.

Social media banner sizes for therapists (2026)

Need post, story and ad sizes as well as banners? Everything is in one place. See the 2026 social media image sizes cheat sheet →

What are safe zones, and why do they matter?

Every platform crops banners differently depending on the device, and every platform drops a profile photo or buttons on top of part of the image. The safe zone is the area guaranteed to be visible everywhere. The rule is simple: anything that must be read — your name, a line of text, a logo — goes inside the safe zone. Anything outside it should be background that can disappear without loss.

• —Design at the full recommended size, then draw a guide box for the safe zone before you add any text.
• —Keep text in the middle 60% of the width for Facebook covers, which crop heavily on phones.
• —For YouTube, place everything that matters inside the 1546 x 423 px centre strip; the rest is only seen on TVs.
• —For LinkedIn and X, leave the lower-left clear for the profile photo.
• —Preview on your own phone and a desktop after uploading. Every time.

In Canva, the quickest method is one master design per platform with a semi-transparent rectangle marking the safe zone on a locked layer. Hide the layer before exporting.

Setting up those master designs in Canva, with your brand kit and fonts, is covered step by step here. Read: Canva for therapists →

What should a therapist put on a LinkedIn banner?

Less than you think. A banner is glanced at, not read. One short line of text, your brand colours and possibly your logo or website address is plenty. The best banner copy answers 'who do you help, and how?' in under ten words.

• —'Counselling for anxiety, burnout and life transitions'
• —'Clinical psychologist · Trauma and PTSD · Bristol and online'
• —'EMDR therapy for adults · Online across the UK'
• —'Couples therapy for when talking has stopped working'
• —'Accredited EMDR training for qualified clinicians'
• —'Supervision for counsellors and psychotherapists'
• —'Psychological assessments for children and young people'

Things to leave off: phone numbers (LinkedIn has a contact section), long lists of modalities, professional body logos you're not permitted to use (check your body's logo guidance — some allow members to use a specific member logo, others don't), and anything resembling a slogan promise such as 'Transform your life today'.

10 social media banner ideas for therapists

• —1. A calm photograph of your therapy room — the chair, the window light, a plant — with one line of text on a soft overlay.
• —2. A plain brand-colour background (for example #1E3A2F deep green) with your strapline in a warm serif like Lora in off-white.
• —3. A wide, out-of-focus shot of the view or street outside your practice, so local people recognise the area.
• —4. Subtle organic shapes in two tones of your palette, echoing your logo, with your website address bottom-right.
• —5. A textured paper or linen background in a warm neutral (#F6F3EE) with simple dark charcoal text.
• —6. For training providers: a photo from a training day (with everyone's consent) and the next cohort's month and year.
• —7. A split layout: half photograph of you working, half colour block with your specialism.
• —8. A gentle nature texture — moss, water, sand, stone — used as background, not as a metaphor for anything dramatic.
• —9. A typographic banner using only your name and title, set large in a confident serif with generous spacing.
• —10. A seasonal or campaign banner for a defined period (a new group, a podcast launch), switched back to your standard banner afterwards.

Whatever you choose, keep it consistent with your website and other profiles. When someone moves from your LinkedIn to your website and sees the same colours and type, it quietly confirms they're in the right place.

Need a palette with hex codes that already passes contrast checks? Browse 12 therapist colour palettes →

How do you make banners look sharp, not blurry?

• —Export as PNG for anything with text; JPG compression softens edges on lettering.
• —Design at the full recommended size or larger, never smaller and scaled up.
• —Use real photographs that are at least as wide as the banner. A 1000 px phone crop stretched to 2560 px will look soft.
• —Keep file sizes under each platform's limit — YouTube's is 6 MB, and LinkedIn and X also reject very large files.
• —Check text contrast. WCAG 2.2 asks for 4.5:1 for normal text; on a banner, aim higher, because it's displayed small on phones.

A banner doesn't need to impress anyone. It needs to tell a referrer, in the two seconds they give it, exactly what you do and that you take it seriously.

Adam Watters, Founder, Psyche Creative

How often should therapists update their banners?

Your standard banner can stay in place for a year or more — it's part of your identity, and constant change makes you harder to recognise. The exceptions are time-limited messages: a new group starting, a training cohort opening, a change of location, or a move to online-only work. Make a campaign version, put a reminder in your diary for the end date, and switch back promptly. An out-of-date banner announcing a group that started last spring signals a practice that isn't paying attention.

It's also worth reviewing banners whenever you change specialism or the way you describe your work. If your website now leads with trauma and EMDR but your LinkedIn banner still says 'Integrative counselling', referrers get two different stories. A ten-minute check across every profile, twice a year, keeps them aligned.

A note on photos of other people

If a banner includes anyone other than you — colleagues, trainees on a training day, a group in your waiting area — get written consent for that specific use, and never use images of clients. For group practices, ask each clinician before featuring them and be ready to swap the image if someone leaves.

Should my banners match my website?

Yes. Your banners are effectively the hero section of each social profile, and the strongest practices treat them as one family with the banner at the top of their homepage. Same palette, same fonts, similar photography, similar copy. If you rebrand, update every banner on the same day so nobody lands on an old version.

The same principles apply to the most important banner you have: the top of your homepage. Read: website hero banners for therapists →

We design matching banner sets for LinkedIn, Facebook, YouTube and X as part of our social template packages for therapy practices. See our Graphic Design service →